Changes in the printing industry

2020-01-08 15:18

The progress of the times and the development of science and technology have naturally brought changes in the market. If publication printing and packaging printing have always been two important wings of the traditional printing industry, the main changes that have occurred in recent years are: Internet development and popularization of terminal reading Leading to a sharp decline in the volume of publications; packaging printing in printing is rising. If we do not look at the problem from a political point of view, and simply compare the amount of industrial investment and the market value of the company, packaging and printing has become an important wing in the printing industry.

   Structural changes: Packaging printing has become an important wing of the printing industry

   In order to help analyze the changes that have occurred in the printing market, the author made the following chart based on the data at hand:

The blue bar of this chart clearly tells us: 2011 was the peak of newspaper printing and distribution. Since then, the total number of newspapers printed in the country has been declining all the way, and the number of prints in 2018 was only that of 2011. 46.54% of the total. What the red curve tells us is: Compared with the double-digit decline in 2014 and 2015, the deceleration has slowed down after 2017 and 2018, but this does not mean that newspaper printing has stabilized. On the contrary, given that the issue is responsible In order to reduce the cost of distribution, the postal department tends to distribute the morning paper together with other mails at noon, which will further affect readers’ enthusiasm for subscription. Of course, corresponding to this is the continuous increase in digital reading methods, which is exactly the same as the introduction announced by the China Press and Publication Research Institute in Beijing on April 16.

The data also tells us that among the books, newspapers, and periodicals related to content printing, newspaper paper consumption always accounts for more than half of the total paper consumption for publication printing, even in 2016, which saw a large decline in newspapers. In 2011, the total number of printed sheets also accounted for 57.69% of the total printed sheets of content printing; and in 2011, when the newspaper print volume was relatively high, the total printed sheets of newspapers accounted for 71.92% of the total printed sheets of publications. The continued decline in newspaper printing has also seriously affected the survival of newsprint mills. The deinking paper mill built by South Korea, the United States, and Singapore in Shanghai in 1998—Han Song’s potential was prosperous shortly after it was put into production. , I had no choice but to close the production line.